Markup Calculator
Calculate selling price from cost, reverse-engineer markup from a target price, and model profit across volume tiers.
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Pricing Inputs
Calculation Mode
Required Price
$71.43
Implied Markup
42.9%
Markup vs Margin
Markup is calculated on cost. A 40% markup on a $50 item → $70 selling price.
Margin is calculated on revenue. That same $20 profit on a $70 price = 28.6% margin.
Selling Price
$70.00
Profit / Unit
$20
Markup %
40.0%
Gross Margin
28.6%
Volume Profit Tiers
| Units | Revenue | Total Cost | Total Profit |
|---|---|---|---|
| 1 | $70 | $50 | +$20 |
| 10 | $700 | $500 | +$200 |
| 50 | $3,500 | $2,500 | +$1,000 |
| 100 | $7,000 | $5,000 | +$2,000 |
| 500 | $35,000 | $25,000 | +$10,000 |
| 1,000 | $70,000 | $50,000 | +$20,000 |
Markup → Margin Reference
At cost $50 per unit
| Markup % | Selling Price | Profit | Gross Margin % |
|---|---|---|---|
| 10% | $55 | +$5 | 9.1% |
| 20% | $60 | +$10 | 16.7% |
| 25% | $62.5 | +$12.5 | 20.0% |
| 30% | $65 | +$15 | 23.1% |
| 40% | $70 | +$20 | 28.6% |
| 50% | $75 | +$25 | 33.3% |
| 60% | $80 | +$30 | 37.5% |
| 75% | $87.5 | +$37.5 | 42.9% |
| 100% | $100 | +$50 | 50.0% |
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